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AI+ Marketing™
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Module 1: Introduction to Artificial Intelligence (AI) in Marketing
1.0 Introduction: Introduction to Artificial Intelligence (AI) in Marketing
1.1 Introduction: Understanding AI and its Core Components
1.2 Machine Learning and Deep Learning Essentials
1.3 Types of AI
1.4 Introduction: Historical Context and Evolution of AI in Marketing
1.5 A Brief History
1.6 AI and Marketing
1.7 Introduction: AI Technologies Transforming Marketing
1.8 Data Analytics & Chatbots and Digital Assistants
1.9 Personalization Engines
1.10 Predictive Analytics
1.11 Introduction: Applications of AI in Marketing
1.12 Content Creation
1.13 SEO and Content Strategy
1.14 Customer Journey Mapping
1.15 Campaign Optimization
1.16 Summary: Introduction to Artificial Intelligence (AI) in Marketing
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
Quiz
Module 2: AI-Driven Content Strategy and Personalization
2.0 Introduction: AI-Driven Content Strategy and Personalization
2.1 Introduction to AI in Content Marketing
2.2 The Role of AI in Content Creation
2.3 Content Optimization with AI
2.4 Benefits of AI-Driven Content Strategy
2.5 Introduction: Personalization Through AI
2.6 Understanding Customer Data
2.7 Dynamic Content Personalization
2.8 Case Studies
2.9 Introduction: Implementing AI in Your Content Strategy
2.10 Tools and Platforms
2.11 Best Practices
2.12 Challenges and Considerations
2.13 Summary: AI-Driven Content Strategy and Personalization
Module 2: AI-Driven Content Strategy and Personalization
Quiz
Module 3: AI in Social Media and Email Marketing
3.0 Introduction: AI in Social Media and Email Marketing
3.1 Introduction: AI Integration in Social Media Marketing
3.2 Automation and Scheduling
3.3 Content Analysis
3.4 Personalized Ad Targeting
3.5 Influencer Marketing
3.6 Introduction: Leveraging AI for Email Marketing Success
3.7 Segmentation and Personalization
3.8 Optimizing Email Campaigns
3.9 Predictive Analytics
3.10 Summary: AI in Social Media and Email Marketing
Module 3: AI in Social Media and Email Marketing
Quiz
Hands - On
Module 4: Leveraging AI for Marketing Analytics
4.0 Introduction: Leveraging AI for Marketing Analytics
4.1 Introduction: Introduction to AI-powered Analytics
4.2 Introduction to AI-powered Analytics And Tools and Technologies
4.3 Real-time Analytics
4.4 Introduction: Predictive Analytics and Consumer Behavior
4.5 Predictive Modeling
4.6 Segmentation and Targeting
4.7 Customer Journey Mapping
4.8 Introduction: Measuring and Optimizing Campaign Effectiveness
4.9 Campaign Analysis
4.10 ROI Optimization
4.11 Case Studies
4.12 Summary: Leveraging AI for Marketing Analytics
Module 4: Leveraging AI for Marketing Analytics
Quiz
Hands - On
Module 5: Ethical Considerations in AI Marketing
5.0 Introduction: Ethical Considerations in AI Marketing
5.1 Introduction: Ethical AI Use in Marketing
5.2 Introduction to Ethical AI
5.3 Data Privacy and Security
5.4 Avoiding Bias
5.5 Introduction: Regulatory Compliance and Standards
5.6 Global Data Protection Regulations
5.7 Compliance Strategies
5.8 Transparency and Accountability
5.9 Introduction: Implementing Ethical AI Marketing Practices
5.10 Ethical Frameworks and Guidelines
5.11 Case Studies
5.12 Developing an Ethical AI Policy
5.13 Summary: Ethical Considerations in AI Marketing
Module 5: Ethical Considerations in AI Marketing
Quiz
Hands - On
Module 6: Crafting an AI-Driven Marketing Strategy
6.0 Introduction: Crafting an AI-Driven Marketing Strategy
6.1 Introduction: Strategic Planning with AI
6.2 Identifying Business Objectives
6.3 Audience Insights and Market Analysis
6.4 Selecting AI Tools and Technologies
6.5 Introduction: Implementation of AI in Marketing Strategies
6.6 Integration Across Channels
6.7 Personalization and Automation
6.8 Measurement and Adjustment
6.9 Introduction: Creating a Scalable AI Marketing Plan
6.10 Scalability and Flexibility
6.11 Future-proofing Marketing Strategies
6.12 Summary: Crafting an AI-Driven Marketing Strategy
Module 6: Crafting an AI-Driven Marketing Strategy
Quiz
Hands - On
Module 7: AI Integration in Multichannel Marketing Campaigns
7.0 Introduction: AI Integration in Multichannel Marketing Campaigns
7.1 Introduction: Integrating AI in Multichannel Strategies
7.2 Understanding Multichannel Marketing
7.3 AI's Role in Multichannel Marketing
7.4 Best Practices for AI Integration
7.5 Introduction: Measuring the Effectiveness of AI-Enhanced Campaigns
7.6 Key Performance Indicators (KPIs)
7.7 AI Tools for Analytics
7.8 Optimizing Campaigns with AI Insights
7.9 Introduction: Future Trends in AI and Multichannel Marketing
7.10 Emerging Technologies
7.11 Predictions for the Evolution of Multichannel Marketing
7.12 Preparing for the Future
7.13 Summary: AI Integration in Multichannel Marketing Campaigns
Module 7: AI Integration in Multichannel Marketing Campaigns
Quiz
Hands - On
Additional Module - AI Agents For Marketing
AI Agents Marketing
Capstone Project 1
Capstone Project 2
Capstone Project 3
Capstone Project 4
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AI + Marketing Blueprint
AI + Marketing Detailed Curriculum
AI + Marketing Tools
AI + Marketing Resources and References
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