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AI+ Marketing™ - Chinese
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Introduction
Course Introduction
Audio Book: Introduction AI+ Marketing
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
1.1 Fundamentals of AI
1.2 Machine Learning and Deep Learning
1.3 Types of AI
1.4 Evolution of AI
1.5 Evolution of AI in Marketing
1.6 Data Analytics in Marketing
1.7 Chatbots and Digital Assistants
1.8 Personalization Engines
1.9 Predictive Analytics in Marketing
1.10 Content Creation
1.11 SEO and Content Strategy
1.12 Customer Journey Mapping
1.13 Campaign Optimization
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
Audio Book: Introduction to Artificial Intelligence (AI) in Marketing
Podcast: Introduction to Artificial Intelligence (AI) in Marketing
ACTIVITY: Drag and Drop
ACTIVITY: Timeline
ACTIVITY: Hotspot
ACTIVITY: Multiple Choice Question with Image
ACTIVITY: Knowledge Check
Quiz
Tools Walkthrough - Flick
Module 2: AI-Driven Content Strategy and Personalization
2.1 The Role of AI in Content Creation
2.2 Content Optimization with AI
2.3 Benefits of AI-Driven Content Strategy
2.4 Understanding Customer Data
2.5 Dynamic Content Personalization
2.6 AI-Driven Personalization: Real-World Success Stories
2.7 Tools and Platforms
2.8 Natural Language Generation Tools
2.9 Content Curation Tools
2.10 Social Media Management Tools
2.11 Best Practices for Utilizing AI in Marketing
2.12 Optimal AI Integration into Content Marketing Workflows
2.13 Challenges and Considerations
2.14 Overcoming AI Challenges in Content Marketing
Module 2: AI-Driven Content Strategy and Personalization
Audio Book: AI-Driven Content Strategy and Personalization
Podcast: AI-Driven Content Strategy and Personalization
ACTIVITY: Hotspot
ACTIVITY: Multiple Choice Question with Image
ACTIVITY: True or False
ACTIVITY: Case Study 1
ACTIVITY: Case Study 2
ACTIVITY: Knowledge Check
Quiz
Tools Walkthrough - Canva
Module 3: AI in Social Media and Email Marketing
3.1 Automation and Scheduling
3.2 Enhancing Social Media Strategies
3.3 AI-Powered Content Strategy
3.4 Challenges and Ethical Considerations
3.5 Personalized Ad Targeting - The New Era
3.6 The Benefits of AI-Powered Solutions
3.7 Challenges and Limitations
3.8 AI in Influencer Marketing
3.9 Segmentation and Personalization in Email Marketing
3.10 Optimizing Email Campaigns with AI
3.11 Predictive Analytics in Email Marketing
Module 3: AI in Social Media and Email Marketing
Audio Book: AI in Social Media and Email Marketing
Podcast: AI in Social Media and Email Marketing
ACTIVITY: Drag and Drop
ACTIVITY: Multiple Choice Question with Image
ACTIVITY: Knowledge Check
Quiz
Hands - On
Module 4: Leveraging AI for Marketing Analytics
4.1 Overview of AI in Data Analysis
4.2 Tools and Technologies
4.3 Real-time Analytics
4.4 Discovering How AI powers Real-time Analytics for Swift Marketing Adaptability
4.5 Predictive Modeling
4.6 Predictive Modeling in Business
4.7 Segmentation and Targeting
4.8 The Future of AI in Marketing
4.9 Customer Journey Mapping
4.10 Campaign Analysis
4.11 ROI Optimization
4.12 Case Studies: Explore Successful AI Analytics Implementations in Marketing
Module 4: Leveraging AI for Marketing Analytics
Audio Book: Leveraging AI for Marketing Analytics
Podcast: Leveraging AI for Marketing Analytics
ACTIVITY: Drag and Drop
ACTIVITY: Hotspot
ACTIVITY: Sequence Arrangement
ACTIVITY: Case Study 1
ACTIVITY: Case Study 2
ACTIVITY: Knowledge Check
Quiz
Hands - On
Tools Walkthrough - Writesonic
Module 5: Ethical Considerations in AI Marketing
5.1 Introduction to Ethical AI
5.2 Ethical Frameworks and Best Practices
5.3 Data Privacy and Security
5.4 Implications of Data Collection and Analysis for Marketing Purposes
5.5 Strategies for Avoiding Bias
5.6 Ensuring Fairness in Decisions
5.7 Global Data Protection Regulations
5.8 Key Regulations Shaping AI in Marketing
5.9 Compliance Strategies: Navigating Legal and Ethical AI Complexities
5.10 Fostering Trust Through Transparency and Accountability in AI
5.11 Ethical Frameworks and Guidelines
5.12 Google AI Principles
5.13 Ethical Frameworks and Case Studies in AI Marketing
5.14 Developing an Ethical AI Policy
Module 5: Ethical Considerations in AI Marketing
Audio Book: Ethical Considerations in AI Marketing
Podcast: Ethical Considerations in AI Marketing
ACTIVITY: Hotspot
ACTIVITY: Sequence Arrangement
ACTIVITY: Multiple Choice Question with Image
ACTIVITY: Knowledge Check
Quiz
Hands - On
Tools Walkthrough - Synthesia
Tools Walkthrough - Influencity
Module 6: Crafting an AI-Driven Marketing Strategy
6.1 Identifying Business Objectives
6.2 Audience Insights and Market Analysis
6.3 Uncovering Audience Behavior with AI Tools
6.4 Selecting AI Tools and Technologies
6.5 AI Integration Across Channels
6.6 Implementing AI across Marketing Channels
6.7 Personalization and Automation
6.8 AI in Personalized Marketing and Automation: Insights and Exercises
6.9 Measurement and Adjustment
6.10 Scalability and Flexibility
6.11 Future-Proofing Marketing with Adaptable AI Strategies
6.12 Workshop
Module 6: Crafting an AI-Driven Marketing Strategy
Audio Book: Crafting an AI-Driven Marketing Strategy
Podcast: Crafting an AI-Driven Marketing Strategy
ACTIVITY: Tab
ACTIVITY: Drag and Drop
ACTIVITY: Numeric
ACTIVITY: Case Study 1
ACTIVITY: Case Study 2
ACTIVITY: Knowledge Check
Quiz
Hands - On
Tools Walkthrough - Salesforce Einstein
Tools Walkthrough - Frase.io
Module 7: AI Integration in Multichannel Marketing Campaigns
7.1 Understanding Multichannel Marketing
7.2 The Role of AI in Multichannel Marketing
7.3 How AI Can Help Unify Brand Messaging Across Channels
7.4 Best Practices for AI Integration
7.5 Key Performance Indicators (KPIs)
7.6 Leveraging AI for Enhanced KPI Analysis
7.7 AI Tools for Analytics
7.8 Optimizing Campaigns with AI Insights
7.9 Emerging Technologies
7.10 Predictions for the Evolution of Multichannel Marketing
7.11 Preparing for the Future
Module 7: AI Integration in Multichannel Marketing Campaigns
Audio Book: AI Integration in Multichannel Marketing Campaigns
Podcast: AI Integration in Multichannel Marketing Campaigns
ACTIVITY: Hotspot
ACTIVITY: Numeric
ACTIVITY: True or False
ACTIVITY: Knowledge Check
Quiz
Hands - On
Tools Walkthrough - Scalenut
Tools Walkthrough - Reply
Course Summary
Course Summary
AI Agents Marketing
1.1 Understanding AI Agents & Their Marketing Impact
1.2 How AI Agents Work, Their Core Characteristics, and Importance
1.3 Significance of AI Agents in Marketing Industry
1.4 Types of AI Agents
1.5 Case Study
Capstone Project 1
Capstone Project 2
Capstone Project 3
Capstone Project 4
Interactive Quiz/Activity - Accordian
Graded Assessment- 5 Questions
Resources
AI+ Marketing Blueprint
AI+ Marketing Detailed Curriculum
AI+ Marketing Tools
AI+ Marketing Reference Videos and Links
AI CERTs Exam Guidelines
AI CERTs Exam Guidelines
AI+ Marketing Examination
AI+ Marketing Examination
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